BLACK FRIDAY GLITCH

TARGET

A cutting-edge digital campaign was ingeniously designed for Target's highly anticipated 'Black Friday' sale, featuring an eye-catching visual glitch that perfectly captures the frenzy of the upcoming discounts. This dynamic campaign was featured on social media stories, infeed ads, and captivating HTML banners.

Designer/Animator: Katelin Smith

Art Director: Oliver Bibby

Developer: Andreas Hartanto

Each video had a distinct purpose, ranging from exhilarating countdowns to exclusive previews of discounted items.

This expansive campaign extended to captivating HTML banners, which necessitated a meticulous breakdown of each glitch for maximum impact.