YOPLAIT
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We brought the Yoplait fruit critters to life in a dynamic and playful digital campaign, infusing them with personality and movement that brilliantly showcases the brand's products. This multi-faceted campaign extends across a range of platforms, including digital out-of-home, YouTube ads, social posts, and HTML banners, allowing us to reach a wide and diverse audience. By cleverly integrating the brand's signature fruit critters with engaging animations and eye-catching designs, we've created a campaign that's sure to captivate and delight customers of all ages. This fun and innovative approach perfectly reflects the brand's playful and joyful personality, making it a standout success in the crowded digital landscape.
Designer/Animator: Katelin Smith
Art Director: Oliver Bibby
Developer: Steve Ho