YOPLAIT

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We brought the Yoplait fruit critters to life in a dynamic and playful digital campaign, infusing them with personality and movement that brilliantly showcases the brand's products. This multi-faceted campaign extends across a range of platforms, including digital out-of-home, YouTube ads, social posts, and HTML banners, allowing us to reach a wide and diverse audience. By cleverly integrating the brand's signature fruit critters with engaging animations and eye-catching designs, we've created a campaign that's sure to captivate and delight customers of all ages. This fun and innovative approach perfectly reflects the brand's playful and joyful personality, making it a standout success in the crowded digital landscape.

Designer/Animator: Katelin Smith

Art Director: Oliver Bibby

Developer: Steve Ho

Below we created digital out-of-home (DOOH) displays, each one expertly crafted to showcase a different product in the most impactful way possible. Developing a diverse range of DOOH variations, each one designed to captivate audiences and leave a lasting impression.

NYP0203_Yoplait-FY22_Mango-OOH_1080x1920
NYP0203_Yoplait-FY22_Mixed-Berry-OOH_1080x1920
NYP0203_Yoplait-FY22_All-Falvours-OOH_1080x1920
NYP0203_Yoplait-FY22_Strawberry-OOH_1080x1920

This seamless social carousel is designed specifically for Instagram and Facebook. This carousel is designed with a continuous flow that creates a mesmerizing and immersive experience for your followers.

Yoplait-Carousel

Here we have a collection of flats for HTML banners, each one boasting its own unique design and visual appeal. From bold and colorful graphics to clean and minimalist layouts, these banners have been expertly crafted to engage and entice users across a variety of platforms.

Yoplait-HTML-1

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