BLACK FRIDAY GLITCH

TARGET

A cutting-edge digital campaign was ingeniously designed for Target's highly anticipated 'Black Friday' sale, featuring an eye-catching visual glitch that perfectly captures the frenzy of the upcoming discounts. This dynamic campaign was featured on social media stories, infeed ads, and captivating HTML banners.

Designer/Animator: Katelin Smith

Art Director: Oliver Bibby

Developer: Andreas Hartanto

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Download File: https://katelinsmithdesign.com/wp-content/uploads/2023/03/TAR1712_B_Black-Friday_NOW-ON_1080x1920_FA_1.mp4
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Each video had a distinct purpose, ranging from exhilarating countdowns to exclusive previews of discounted items.

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Download File: https://katelinsmithdesign.com/wp-content/uploads/2023/03/TAR1712_A_Black-Friday_COMING_1080x1080_1.mp4
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Download File: https://katelinsmithdesign.com/wp-content/uploads/2023/03/TAR1712_B_Black-Friday_Key-Offers_1080x1080_1.mp4
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This expansive campaign extended to captivating HTML banners, which necessitated a meticulous breakdown of each glitch for maximum impact.

Target-HTML

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